Jim Belshaw, the excellent columnist for the Albuquerque Journal, wrote this article after one of my rants about bottled water for sale in a Starbucks store. Note: I added a few more WWW sites towards the end of the piece that were not in the original column.
Wednesday, August 17, 2005
Do You Think About What You Drink?
By Jim Belshaw
Of the Albuquerque Journal
It isn't often a pet theory converges with just the right amount of
technological expertise to produce a good deed.
That kind of thing isn't in the nature of pet theories, not mine
anyway, which tend toward the urban legend side of the hard sciences.
So when a hydrologist with worldwide experience happens to agree on a
point that coincides with a dearly held theory based on no known scientific
evidence, well, who can say no to that?
The convergence begins with Michael Campana, a University of New Mexico
hydrologist who e-mailed a New York Times essay on bottled water to friends.
He thought that was the end of it, just something the hydrology crowd
would enjoy.
Then he went into a Starbucks to buy a triple-half-caff latte or
something and saw a display for "Ethos," a new bottled water.
The hydrologist thought back to the essay, written by Tom Standage,
technology editor of The Economist (note: see my January 10, 2007 post).
Standage conducted an experiment with friends. They drank from 10
bottles of water, one of which had been filled from the tap. The other nine
were bottled water.
Only one person correctly identified the tap water.
Standage allowed as how tap water was perfectly fine to drink, in spite
of a bottled water industry that does something in the neighborhood of $46
billion a year worldwide.
I mentioned this to a poker playing acquaintance of mine who in his
special, gracious way said, "Told you so."
Meanwhile, Campana looked at the broader picture.
"Ethos sold for $1.80 a bottle (almost 24 ounces), which seems cheap,"
he wrote. "But that is almost $10 per gallon, or for you fellow water nerds,
about $3.2 million an acre-foot."
The Ethos display announced that the company would donate five cents
from every bottle to help people in developing countries get clean water.
"To drive this point home, they had a picture of a smiling campesino by
a faucet," Campana wrote. "They should have had his wife and daughters,
because they are the ones who bust their behinds getting the household
water."
Campana gave points to the Ethos promotion, though he didn't lose sight
of the irony of bottled water being sold in a developed country (us), where
perfectly good tap water is available, and using some of the profits to
bring clean water to those less fortunate.
So he came up with a more nuanced proposal.
"Skip the middleman," he said. "Go to your local Starbucks (or
wherever), plunk down $1.80 for a bottle of water, drink it, savor it, save
the bottle, and the next time you need water, fill it with tap water and put
a $1.80 in a can."
He suggested doing this every time you need water.
"When you get a pile of money in the can, write a check for that amount
and send it to an organization that works directly with people to bring
clean, safe water to developing countries," he said.
He even supplied names of such organizations, including his own, named
after his sister, who died in the 9/11 attack on the Pentagon.
Ann Campana Judge Foundation: www.acjfoundation.org
Lifewater International: www.lifewater.org
Living Water: www.water.cc
El Porvenir: www.elporvenir.org
Pure Water for the World: www.purewaterfortheworld.org
Engineers Without Borders USA: www.ewb-usa.org
WaterAid America: www.wateraid.org.uk/usa/default.asp
Agua Para La Vida: www.aplv.org
Flowing Streams Ministries: www.flowingstreamsministries.org
Wells for Life International: www.wfl-wellsforlife.org
And if you want, he said, go to the Ethos site— www.ethoswater.com— to
see who they help and contribute directly.
Oh, and Campana agrees with that technology-challenged poker player who
has argued for years that there's nothing in a bottle that can't be matched
by the faucet over at your kitchen sink.
He doesn't think there's a dime's worth of difference, let alone $1.80.
Write to Jim Belshaw at the Albuquerque Journal, P.O. Drawer J,
Albuquerque, NM 87103; telephone— 823-3930; e-mail— [email protected].
Copyright 2005 Albuquerque Journal
Commercial reprint permission.
Remember: 'Evian' spelled backwards is 'naive'.
"Statistics are people with the tears wiped away." -- Anonymous
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