Just when I thought we might be making the world safe from overuse of bottled water, along comes something else that stretches the bounds of common sense: bottled deep (>200m) ocean water - for drinking water. Two recent articles in the Honolulu Star-Bulletin and the China Post discussed operations either planned or underway in Hawaii or Taiwan.
As drinking water, deep ocean water's "cachet" is its presumed isolation from atmospheric and near-surface pollutants, rendering it free from "bad stuff" while containing a variety of minerals.
Four companies already operate on Hawaii's Big Island. The water is used in beauty products, food, and for drinking water (desalted, of course). Deep Ocean Hawaii (shown - courtesy of the Star-Bulletin) recently began operating a vessel that will pump ocean water from a depth of about 600m and desalt about 80,000 gallons per day with the ability to expand to 500,000 gallons per day.
Koyo USA, Hawaii's top producer, sells its MaHaLo Hawaii Deep Sea water for about $67.50 (retail) for a 15-bottle case of 1.5 liter bottles. That's about $11.35 per gallon. They produce about 900,000 bottles per day, with 200,000 of those going to Japan.
In Taiwan, the government issued its first deep ocean water certificate to the Tungruen Company, which will sell it as drinking water. It will sell 0.5 liter bottles for about 75 cents each, or about $5.70 per gallon. Tungruen will pump water from a depth of about 710m.
View the articles at:
starbulletin.com/2007/04/30/business/story02.html
www.chinapost.com.tw/archive/detail.asp?ID=107016&GRP=&onNews=
Go figure....
But some reason prevails. ABC News recently reported about the "return" of tap water.
"No one ever went broke underestimating the taste of the American public." -- H.L. Mencken
Recent Comments