PepsiCo has decided to admit that its Aquafina bottled water is indeed from a "public water source" (aka "tap water"), the words it will use on its label.
The story was posted by Reuters on 27 July 2007.
Coca-Cola's Dasani is also made from public sources, and a spokesperson told Reuters that the company will post information on its WWW site as to the testing it does on its bottled water by the end of the summer or early fall.
"Concerns about the bottled-water industry, and increasing corporate control of water, are growing across the country," said Gigi Kellett, director of the Think Outside the Bottle campaign, which encourages the consumption of tap water.
Industry observers don't think these "admissions" will affect USA bottled water sales. One portfolio manager quoted in the article said that Coke and Pepsi don't make a lot of profit on bottled water.
Uh-huh.
"We grow too soon old and too late smart." -- Anonymous
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