My friends over at Stop Nestle Waters should be happy. Five Canadian groups - Friends of the Earth Canada, the Polaris Institute, the Council of Canadians, Wellington Water Watchers, and Ecojustice - have filed a complaint against the Nestlé Waters Canada for some of its advertising claims, which the groups claim are not true: These claims were made in a full-page ad in the Toronto Globe and Mail last October. You can read more about this at HV120.CN, where you can find these comments: "They can spin the bottle all they want, but the truth is there is no green solution to bottled water," said Joe Cressy, Campaigns Coordinator, for the Polaris Institute, in Ottawa. "We welcome the opportunity to show that we have, in fact, been honest in our conversation with Canadians, with the media and with government of the environmental stewardship exercised by our industry," said John Challinor, a spokesman for Nestlé Waters Canada. See more from Defending Water in Maine. Here is a copy of the complaint:
Download Advertising Standards Canada Complaint-Nestle Waters (thanks to Linda Hunn)
We'll see how this plays out. In the meantime, Nestlé might want to consider sticking with the chocolate business.
"Advertising is the art of convincing people to spend money they don't have for something they don't need." -- Will Rogers
I don't know if I'm happy about it - I just wish Nestle would can the greenwash and stop treating small rural towns the same way a baby treats a diaper.
Will those guys ever grow up?
Posted by: StopNestleWaters.org | Friday, 26 December 2008 at 04:52 PM